Pendo vs. Fullstory: How do they compare?
FullStory shows where users struggle. Pendo shows you why—and lets you fix it.
Built primarily for UX and development teams, FullStory delivers detailed session replay and diagnostic insights. Pendo combines best-in-class analytics with actionable engagement tools, allowing every team—from product to marketing—to understand and improve user experiences directly within your software.
Built to take action, not just observe
From day one, Pendo has provided an all-in-one platform that seamlessly integrates analytics, in-app guidance, user feedback, and session replay in a single pane of glass. This empowers your entire organization to identify friction points, proactively engage users, and continuously enhance the software experience—all without depending on engineering resources. The result? Faster adoption, greater retention, and measured growth. With Pendo, insights become impact.
The Total Economic Impact of Pendo
WHY COMPANIES CHOOSE PENDO OVER FULLSTORY
01 Diagnose AND resolve friction in real-time
FullStory excels at diagnosing friction points through detailed session replays but provides no direct tools to resolve those issues. It stops at observation, leaving teams struggling to connect insights to immediate, impactful actions.
Pendo doesn’t just highlight friction—it enables you to fix it instantly with integrated in-app guides, targeted messaging, and real-time walkthroughs informed by comprehensive analytics and user feedback.
Teams drastically reduce friction with Pendo. Better product adoption and user satisfaction happens without relying on multiple point solutions.
“The power of Pendo in-app messaging is the targeting, and the data that we can use to guide our dealers.”
Chuck Konforst, Director of User Experience at Cox Automotive
02 Purpose-built analytics for product-led growth
FullStory wasn't built for feature- level analytics, which means you only get basic product health metrics. Their heavy reliance on CSS selectors makes feature tracking brittle and opaque.
Pendo delivers out-of-the-box, feature-level analytics, retention tracking, user growth curves, and cohort analysis. All these are designed specifically for product-led teams to quickly identify trends, measure engagement, and drive adoption.
Companies achieve significant growth by acting on clearly defined user behavior metrics, accelerating strategic decisions and product improvements.
“Product releases rarely go exactly as planned, so tools like Pendo are invaluable for swiftly pinpointing and addressing issues early on. Our team is really encouraged to find other ways to leverage Pendo in our future releases.”
Bobbie Jo Gregor, Product Marketing Manager, Keap
03 Built for every team, not just UX specialists
While FullStory is valued among UX and development teams, it requires significant manual configuration, technical expertise, and engineering involvement, limiting broader organizational adoption.
Pendo’s intuitive, no-code platform allows product, marketing, customer success, and sales teams to easily create, deploy, and measure user experiences without technical barriers, fostering cross-functional collaboration.
Organizations improve time-to-value by empowering every team with user insights and actionable tools, significantly reducing technical dependencies.
"Pendo is not just a product tool, and that’s something we feel very, very passionately about. It’s helped our customer operations, our selling teams, our marketing teams.”
Beatrice Fabris, UX & Content Development Manager at Mimecast
04 Privacy-first, enterprise-ready from day one
FullStory requires manual identification and redaction of sensitive user data, creating compliance risks and operational overhead. Teams must constantly manage privacy concerns manually, increasing risk.
Pendo defaults to zero collection of sensitive data, providing built-in privacy protection and enterprise-grade data governance that scales with your company effortlessly. With Pendo, there are no manual compliance headaches.
Organizations maintain compliance and peace of mind, effortlessly scaling their product analytics and engagement strategies without compromising on security or privacy.
"I meet with the Pendo team regularly and anytime I need something they are quick to collaborate and find solutions together. Pendo works diligently to understand our specific requirements and find solutions that help us meet our desired outcomes.”
Juhi Kumar, Product Manager, Q2
Pendo vs. FullStory:
Key Capabilities Comparison
What your business needs
Understanding user friction
Comprehensive analytics, session replay, and user feedback with built-in solutions for resolution
Strong session replay but lacks built-in feedback & resolution tools
Acting on insights
Native in-app guides, tooltips, targeted messaging without developer involvement
Requires integration of external solutions to act on insights
Cross-functional collaboration
No-code, intuitive interface for all teams with unified reporting and engagement tools
Technical expertise required, primarily focused on UX teams
Data privacy and compliance
Automatic protection of sensitive data by default
Manual, resource-intensive PII management required
Why companies switch from FullStory to Pendo
With Pendo, we no longer request data from the [business intelligence] engineers and other resources. We are completely done. That has gone from a regular occurrence to zero.”
UX Director, Technology
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