Pendo vs. Heap: How do they compare?
Heap gives you piles of data. Pendo gives you the power to act.
Heap was built for B2C marketing teams, providing digital analytics with retroactive tracking. While Heap struggles in B2B environments, Pendo thrives in them by providing critical account-level insights that you can act on easily. Pendo seamlessly combines analytics, qualitative feedback, and guided user actions into a single, scalable platform designed specifically for all product teams.
Built from day one to unify insights and action
Pendo’s platform doesn't just track behavior—it influences it. With intuitive no-code analytics and integrated in-app guidance, Pendo empowers teams across your business to quickly optimize user journeys and drive product adoption. Heap provides data, but leaves teams scrambling to turn that data into meaningful outcomes, particularly in complex, multi-app environments.
The Total Economic Impact of Pendo
WHY COMPANIES CHOOSE PENDO OVER HEAP
01 Built for actionable insights
Heap tracks digital analytics retroactively but offers limited ways to act on that data. Teams are left with insights they can’t easily leverage, making product improvements slower and less impactful.
Pendo integrates analytics with native in-app and embedded guides, surveys, and targeted messaging. This means you can find a problem AND fix it with immediate, no-code measurable actions. All without having to file an engineering ticket.
Teams achieve faster adoption, higher user engagement, and measurable increases in feature utilization with far less manual intervention than Heap requires.
“Pendo’ing it means that I’m empowered to go in and make positive changes for our users on my own, without needing to involve the development team.”
Lisa Gervais, Senior User Engagement Specialist at Elsevier
02 Seamless multi-app user journeys
Heap siloes data by individual product, forcing you to manually stitch together separate event streams and user IDs to see the full user path. Mapping end-to-end customer journeys can be cumbersome and riddled with human error.
Pendo seamlessly tracks and guides user journeys across multiple apps and devices. This gives teams unified analytics and insights from a single dashboard.
Cross-app visibility enables precise user targeting, enhanced retention strategies, and a superior software experience across products.
“Pendo ensures we can engage with customers, and they can engage with us, on demand or at a moment’s notice and always in the most meaningful way possible.”
Elena Loatelli, Product Marketing Specialist at BEE
03 Designed specifically for B2B
Heap was built primarily for B2C marketers. It lacks robust account hierarchies and multi-user attribution crucial to B2B teams who need detailed account-level analysis.
Pendo delivers robust account-level analytics combined with qualitative data (like NPS scores and user sentiment) essential for nuanced B2B engagement.
Pendo helps B2B teams quickly identify high-value accounts, optimize product experiences at scale, and deliver targeted enhancements based on precise account analytics.
"Pendo helps us ensure that our customers are using our product in the right way, and to the right extent.”
Jaswanth Pal, Manager for Operations Excellence at Darwinbox
04 Stable, scalable, reliable
Heap’s acquisition by Contentsquare raises questions about long-term stability and investment in their core capabilities. Performance at scale can be problematic post-acquisition.
Pendo’s stable, founder-led track record is trusted by 14,400+ customers globally. This ensures consistent product evolution and reliable performance at scale. Built specifically for enterprise-grade demands, Pendo handles high-volume usage effortlessly.
Organizations experience consistent and reliable product performance, significantly reduced technical debt, and increased efficiency.
"Investing in Pendo early in our company growth has provided us with a consistent and reliable tool to measure and scale our efforts.”
Megan Sullivan-Jenks, Senior Director of Brand and Product Marketing at Choozle
Pendo vs. Heap:
Key Capabilities Comparison
What your business needs
Understanding user behavior
Integrated analytics, qualitative insights, account-level details
Digital analytics only, lacks qualitative insights
Acting on insights
Built-in guidance, messaging, surveys
Limited actionability, requires integrations
Cross-app reporting
Seamless cross-app analytics and user journeys
Siloed, limited multi-app reporting
Addressing core B2B needs
Deep account-level analytics, robust B2B features
Designed primarily for B2C marketing
Stability and scalability
Proven scalability, consistent direction and performance
Performance concerns, acquisition uncertainty
Why companies switch from Heap to Pendo
With Pendo, we no longer request data from the [business intelligence] engineers and other resources. We are completely done. That has gone from a regular occurrence to zero.”
UX Director, Technology
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