4 exciting themes to expect at Pendomonium 2023 | Pendo Blog

Our team has been hard at work curating an incredible lineup of breakout sessions, keynote speakers, activations, and activities to make Pendomonium 2023 our best product festival yet. From emerging trends and technologies, to digital transformation and change management best practices, to navigating a challenging economic climate—we’ve been paying close attention to what’s going on in the world and building content to help you adapt and thrive.

今年のPendomoniumで体験できる、4つの重要なテーマを紹介します。

1. AIを活用してプロダクトイノベーションを促進する

No need for introductions here: AI has arrived! And in case you missed it, we recently announced our own AI vision. At Pendomonium 2023, we’ll deep-dive into all these exciting new offerings.

ここでは、AIを活用した新機能について紹介するだけでなく、CEO兼共同創業者のTodd Olson、機械学習シニアディレクターのInbal Budowski-Talをはじめとする弊社のリーダーが長期的なAIビジョンについて皆様にお話します。また、弊社の新しいAI機能を実際にご覧いただけるとともに、ご自身でもPendo AIを操作いただくことができます。Pendomoniumは、こうした新しいイノベーションをすべて直接体験し、皆様の組織でそれらをどのように活用できるかを知る最善の方法になります。

また、以下の方々をはじめとした、AI分野の優れた人々やソートリーダーをこのPendomoniumにご招待しています。

Fraser Kelton (VC at Spark Capital and Former Head of Product at OpenAI):
In his fireside chat, Kelton will talk about the potential for AI to reimagine products, and share valuable lessons from his own journey of breaking away and building world-changing products at OpenAI.
Dr. Ali Arsanjani (Director of Cloud Partner Engineering at Google Gloud):
In his breakout session, Dr. Arsanjani will explore the unique intersection of in-app product analytics and AI, highlighting potential ways generative AI will likely influence and transform the product development lifecycle.
他のご講演者も近日発表いたします！

2. 「従来型」からテクノロジーへのデジタルトランスフォーメーション（DX）を加速させる

As more “traditional” companies focus on digital transformation—and evolve their business models to meet the needs of digitally native customers—they’re turning to strategies typically seen in tech. This year, we’ve created a breakout track specifically for teams and companies that find themselves at this exciting crossroads: “Build for a digital-first world.”

この分科会は、自社が使用または販売しているプロダクトを通じて「従来型」組織がデジタル体験を変革していく取り組みを支援できるように設計されています。同時に、テクノロジーやSaaS分野の皆様の関心を引くセッションも準備しています。業務効率を高めるための自社プロダクトの活用方法や、新しいプロダクト主導の手法で顧客体験を向上させる方法を学び、そうした大きな変革を成功させたトップ企業から刺激を受けましょう。以下にセッションの一例をご紹介します。

Jesse Erdal (Director of Product Management, Merchandising Solutions at The Home Depot):
Learn how The Home Depot is driving transformation at scale by developing a product-led culture across the business.
Nichole Mace (VP, Product Growth at Pendo) and Tyson Brown (Senior Product Leader of Growth and Activation at Calendly):
See how product-led strategies help drive virality and growth—and how you can, too.
Robert Sprogis (SVP, Head of Online Banking Digital Experience) and Sara Bochino (VP, Customer Success) at U.S. Bank:
Discover the ways in which two very different teams within one of the country’s largest financial institutions both use Pendo to accelerate their digital transformation and build better customer experiences, at scale.

Join PendomoniumX: Where software experience leaders shape the future

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3. 大胆な選択を行うこと、脱却のための知識を付けること

Pendomoniumは常に大きく、大胆な、プロダクトの祭典です。今年のPendomoniumでは、私たちの生き方や働き方を変える可能性のある、画期的なエクスペリエンスを構築することが何を意味するのかを真剣に考えます。

プロダクト主導の戦略についての知識を深め、プロダクトへの取り組み方を改めて考えてみましょう。Pendoを活用して顧客の成果創出を支援できる独自の方法を見つけたさまざまな規模の組織の話がヒントになるはずです。さらに、あえて大胆な選択を行うことで、業界の在り方を変え、未来のイノベーターへの道を切り開いた、パイオニアたちからの話も聞くことができます。たとえば以下のようなセッションです。

Christina Tosi (Chef and Founder of Milk Bar):
Christina’s keynote will shed light on the art and science of inspiration, share her story about breaking away from convention, and explore how even the tiniest tweaks can create an outsized impact on the experiences you create.
Suki Singh (Product Manager at Wiley):
Suki’s breakout session will take a closer look at the skills he honed during his tenure as a teacher, and how anyone can use them in product roles. His story will inspire you to shift your perspective and seek new ways of applying your knowledge throughout your career.
Jay Brewer (Senior Vice President, Digital Product Design) and Zhuldyz Alimbek (UX Designer) from Houghton Mifflin Harcourt:
Jay and Zhuldyz’s breakout session will explore the full potential of Pendo to transform customer feedback into cutting-edge feature innovation. You’ll learn how this “traditional” organization now leverages data to power breakaway digital experiences that make them stand apart from the competition—and how you can, too.

4. 少ないリソースで多くを成す（その過程で評価を得る）

There’s no ignoring the economic climate we’re all operating in. More than ever, product teams need to prove the value of their efforts and show how their work is contributing to the business’ bottom line. We’ve also heard from our customers and community that securing buy-in for product experience software has become even more challenging—and yet those tools have never been more critical for driving customer outcomes.

今年のPendomoniumでは、こうした課題を克服することに特化した分科会トラックを用意しました。このトラックの目的は、規模の大小にかかわらずあらゆる規模のチームが既存の投資を最大限に活用し、すでに手元にあるデータを使ってより適切で効率性の高い意思決定を行い、価値を明確に伝えることで高い評価を獲得できるようにすることです。「プロダクト価値の証明トラック（Prove product value track）」では、次のような講演が予定されています。

A customer panel featuring Relias, SS&C Advent, and WEX:
Hear how three leaders are shifting their product teams’ cultures away from shipping features, towards delivering complete customer experiences. You’ll learn why this change is so important—especially when budgets are tight—and learn strategies for successfully doing this in your own organization.
Jared Howell (Product Line Manager at VMware Aria Cost Powered by CloudHealth):
Jared will explain how his team uses team product analytics data to determine where to invest—and divest—time and resources, resulting in a staggering seven-figures’ worth of feature optimization and rightsizing improvements to date.
Howie Bienstock (Director, Value Engineering at Pendo):
Howie will share value frameworks, tips, and strategies to help you secure the buy-in you need for product experience investments, even in a tough economic climate. You’ll learn how to craft a compelling value story—plus which metrics to use to back it up—that your leadership team can’t ignore.