Resources and insights to accelerate your product-led journey
Get product-led certified
Becoming product led is a journey, but it can all start with you. Sign up for the Product-led Certification Course to deepen your understanding of product-led strategies and how to apply them at your organization.
Get started on your product-led journey
Being product led is a team effort. Explore strategies for becoming product led throughout your business, starting with these functional areas. More role-specific insights are coming soon—subscribe to our newsletter to be the first to hear about them.
Successful digital transformations hinge on optimizing your customer and employee experience. Learn how a product-led approach can help you do both.Read more ->
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What is a product-led company?
Product-led companies put product at the center of their customer experience and business strategy. They use their products as channels through which to engage with users, acquire new customers, boost sales and expansion, and drive efficient growth at scale. By focusing on the product experience itself, these companies deliver better experiences—all while reaping internal benefits like more focused and data-driven development, improved product and feature adoption, higher customer retention and user productivity, and reduced operational waste. Here’s how they do it:
Product-led companies align around the product
Make the product experience the driving force behind every function throughout the business.Read more ->
Product-led companies make decisions with data over gut feel
Use data to understand exactly what’s happening inside the product to continually improve and iterate.Read more ->
Product-led companies use product as a marketing channel
Communicate with users within the product and offer freemium experiences to drive expansion.Read more ->
Product-led companies have amazing onboarding
Create scalable in-product training and enablement programs that help users learn more efficiently.Read more ->
Product-led companies help users help themselves
Make support resources readily available within the product so users can find solutions whenever they need them.Read more ->
The rise of the product-led organization
Todd Olson explains how product-led companies do things differently, and why going product led builds competitive advantage.
Build your product-led skill set
Get certified: Product-led Certification Course
Deepen your understanding of product-led strategies and how to apply them at your organization.
Get the report: The business value of being product led
See the quantifiable impact product-led tools and tactics could have on your business’ bottom line.
Read the book: The Product-Led Organization
Find out what sets a product-led company apart, and learn proven strategies for building your own.
Get the digital workshop: The Product-Led Organization
Run hands-on exercises with your team to start putting product-led strategies into action.