This year, we’ve been busy. We served 13,000 businesses across 161 countries. 50,000 active users logged into Pendo every month. We collected 560 billion events per month from 820 million end-users, for a total of 22.5 trillion cumulative all-time events. That’s a whole lot of clicks, swipes, poll responses, replays, and guide views!
We’re the only software experience platform with this breadth of data, which is why our customers include the world’s largest banks, retailers, life science companies, EdTechs and more.
What I’m most proud of this year is the rapid pace we’ve innovated with AI, weaving intelligence into every part of the Pendo One platform. We launched an AI-powered product discovery tool called Pendo Listen, and immediately accelerated that roadmap with the acquisition of Zelta’s AI-powered customer intelligence platform.
We added more than a dozen AI products and features across the platform, including suggested replays, personalized user insights, an AI writing assistant, instant guide localization, NPS insights, and more. AI is at the heart of Pendo, and we’re leveraging it across the largest set of product experience data out there.
But beyond our headline achievements, customers have engaged with our platform in remarkable ways. Here are the highlights from 2024, plus a peek at what’s coming to help customers keep driving measurable, meaningful results in 2025.
We captured 22.5 TRILLION events
Yes, you read that right—trillion. We’re always talking about how important data is at Pendo. And with nearly 600 million events captured monthly, we’re proud to provide the most comprehensive lens into how users interact with your software. We’re the only product experience platform with this breadth of data, helping our customers work confidently, trust our insights, and feel protected.
This year, we beefed up Pendo Analytics even more by bringing you identity mapping. One of the top three most requested features from our customers, this merges non-logged-in and logged-in usage data for a unified view of your customer’s journey from curious website visitor to active user.
A Fortune 500 healthcare company uses identity mapping to understand what users do before they log in, personalize onboarding based on those pre-login behaviors, and optimize conversions. It’s humbling to see the impact of this product in critical industries like healthcare.
Solving Salesforce adoption with insights and in-app support
A significant portion of the 22.5 trillion events we captured came from applications like Salesforce, which underpins go-to-market for so many of our customers. Understanding how employees use Salesforce is critically important for teams responsible for sales team productivity, customer retention, and revenue growth.
The more successful sales teams are at using Salesforce, the more revenue they drive for their companies. Red Hat knows this, which is why they trained employees and reinforced compliance inside Salesforce with Pendo. They cut 1,200+ hours of rework, freeing up their sellers to do what they do best: Generating revenue.
In September, we launched Pendo One Toolkit for Salesforce to help revenue and customer success teams leverage AI-powered insights and in-app support.
73% of customers used Pendo AI
In 2024, we had three AI innovation themes: Personalized content, product discovery, and product-led outcomes. Almost three fourths of our customers have now enabled Pendo AI, whether to sort through feedback and surface themes, or engage users with content personalized just for them.
Another 34% of you are using Pendo AI’s features actively to drive pretty remarkable results:
Improving retention with Pendo Insights
Gone are the days of data overload and decision paralysis. With Pendo Insights, customers are taking the grunt work out of analysis and uncovering trends they didn’t even know existed.
By instantly surfacing trends unique to their own user behavior, Relias understood what led to strong retention and improved NPS scores by 30%. Next year, we’ll be adding industry benchmarks into retention reports—letting you easily compare your retention with the low, median, good, and best retention rates.
Speeding up guide creation and localization
Managing product communications is a major undertaking—especially for a global audience. That’s why we created an AI writing assistant, AI-powered content localization, and our AI knowledge base to speed up (and perfect) each touchpoint.
The results speak for themselves: Nelnet cut translation time by 80% across 1,000 guides thanks to guide localization.
In 2025, you’ll be able to automatically generate accurate, on-brand guides based on the content in your knowledge base, existing guides, and Salesforce data. This will help you jumpstart the guide creation process, saving time you’d normally spend writing!
Personalizing your product with embedded content
Another powerful in-app messaging capability we launched this year is embedded content, which lets you personalize your website or app’s actual user interface (UI) to drive the outcomes you care about most. Corpay is currently using embedded content to drive adoption and increase revenue, with only 30 minutes of work.
This is such a great way to get the right message to the right user at the right time. In 2025, you’ll also be able to generate embedded content based on the content in your knowledge base.
We captured 300,000 in-app feedback submissions
Summer was an exciting time for product discovery: Pendo launched Listen and acquired Zelta to bring you the most intelligent, holistic view of your customers.
While managing and acting on user feedback once took weeks of manual labor, our customers are using Listen to skip triage and instantly surface trends from the feedback submitted by their users. With Listen, ESO’s team saved weeks of managing and triaging feedback from their 500,000 end-users thanks to AI summaries, suggested ideas, and idea validation.
Coming soon, you’ll be able to view NPS feedback and ratings within Listen for a richer, more comprehensive view of user feedback. I’m also excited to introduce a prompt-based User Interface (UI) inside Listen, so you can get answers to your biggest customer questions.
We’re adding 150+ new data sources to Pendo Listen
Zelta analyzes feedback from 150+ third-party tools to help you understand what your customers need (and how to deliver it). One of Zelta’s early customers, KOVRR, used the platform to ingest data from Zendesk, Gong, Zoom, and other tools to prioritize their roadmap around customer needs. Their NPS climbed 20%, and each PM got 4 hours per week back.
In 2025, we’re excited to fully integrate Zelta into the Pendo One platform so all of our customers can drive outcomes like this.
We captured 6.2 billion sessions
Over a year ago, we launched Pendo Session Replay. This was the missing piece to Pendo’s all-in-one platform, adding visual data to intersect with your qualitative and quantitative data.
15 months after Session Replay’s launch, we’re capturing 517 million sessions per month on behalf of our customers. They’ve watched over 250,000 sessions this year and used the 52+ new replay features we’ve released—but who’s counting?
This year’s Business Impact award winner, Cin7, is an avid user of Session Replay and Analytics to deeply understand their customer journey. By watching replays, Cin7 fixed a major source of friction within their trial experience, and identified an additional $500K in monthly revenue they could capture.
We’re really excited about the innovation we’re continuing to deliver in Session Replay, and we’re even more excited about the results many of you are seeing.
Users sent 77,000 AI-powered emails with Orchestrate
Earning and keeping your users’ attention is harder than ever, and product teams need to cut through the noise. That’s why, just two months ago, we launched Pendo Orchestrate. By combining AI-powered behavioral data with in- and out-of-app channels, like email, you can automatically send product communications based on what users do (or don’t do) in your product.
It’s still in the early days for Orchestrate, and we’re excited to see all the innovative ways you use this—both for your internal employees and external customers.
AI helped us personalize 50,000+ homepages
Now, every single user of Pendo gets their own, customized home with whatever you’re working on in Pendo! These also include easy access to education and certification courses relevant to you—so you can level up and learn best practices as you work.
We also launched dashboard templates (one of our most requested features of all time), making it easier than ever to lead with data. Pick a template for your use case, answer a few questions, and voilà! All the reports you need will appear, ready to go.
We’ll be adding even more templates in 2025 based on user demand. And fun fact, you can export dashboards as a PDF or PPTX for easy sharing with leadership or clients—I love this feature.
Paired with personalized homepages, users now have a just-for-them hub with everything they care about. This is such a cool use of AI.
In 2025, I’m really excited to add Collaboration to your experience in Pendo. You’ll be able to start a conversation with your peers on any piece of data inside Pendo, starting on dashboards. All to help you communicate and make decisions faster, without leaving Pendo.
Looking forward: Continuing to find the intersections in Pendo
The power of Pendo is best seen when you use all of these tools together. As we continue to evolve and iterate, Pendo One will continue to be the only all-in-one home for your software experiences.
Keep looking for the magical intersections that tie your data and tools together, and stay inspired. Here’s to another year of pushing the boundaries and dreaming big.
These numbers tell a story of innovation, growth, and impact. But beyond the statistics, we’re most proud of all the work you’ve done in 2024. To everyone that’s been on this journey with us, thank you.
