Top 10 product-led talks of the year: Episode 6

How marketing teams can use Pendo to increase and optimize in-app guide engagement

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How do you create effective in-app guides that engage users? When the team at Zendesk noticed their engagement rates were lower than expected, they embarked on a journey to better understand what strategies would improve engagement. Using a variety of techniques including A/B testing, customer-centric copy, and user-driven activation, they have refined their approach and seen engagement rates increase.

In this video, Lucile Vea (Group Manager, Engagement Marketing at Zendesk) takes us behind the scenes of this journey and shares best practices you can apply to your own in-app guides program.

Pendoがプロダクトチームにとって役立つポイントをご紹介します。

「Pendoは従業員体験全体において重要な役割を果たしています。Pendoと共に成長する中で、Fergusonは技術的ROIを改善し、売上を向上させる方法を常に探しています。可能性は無限です。」

– Ferguson ビジネスラーニング担当ディレクター Amy Beal氏

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