Higher revenues. Lower costs. More retention. Less churn. Every business wants to drive better outcomes, but how best to get there? In today’s digital-first world, the answer increasingly comes down to your product. Yes, it should be the vehicle for getting your users maximum value and unparalleled features and functionality. But it can—and needs to be—so much more.
Pendo’s all-in-one product experience platform exists to maximize value from software for both the user and the business. For the latter, here are four better business outcomes Pendo helps customers get to—and the ways it does so.
1. コストを削減する
特に予算が凍結または縮小しているときは、支出を抑えることが重要です。Pendoを使用すると、プロダクトチームとITチームはコストを管理して、リソースのROIを最大化することが容易になります。
サポートチケットの件数を削減
The last thing you want is for your IT team to be inundated with support tickets related to basic features or usage. Yet it’s often the case that IT can find themselves drowning in these type requests. Often support ticket pileups stem from a poor onboarding experience. Users quickly forget anything covered in “one and done” sessions, only to have no idea what to do when the time comes to apply their knowledge.
Pendoは、タイムリーでコンテキストに応じた関連性のあるやり方でユーザーにオンボーディングとサポートを提供することで、この状況を一変させます。このプラットフォームでは、アプリ内通知を通じて機能やワークフローをユーザーに案内し、必要なときに必要な場所でユーザーにサポートを提供し、ユーザーが常にアクセス可能な状態になるようにチームをサポートします。このようなアプリ内の自動化されたオンボーディングは簡単にスケーリングできるだけでなく、ITチームがより戦略的で有意義な仕事に専念できるようになります。
開発者の時間を解放
The kind of in-app messaging Pendo lets you quickly deploy also frees up engineering time and resources. Pendo lets non-engineers build guides intuitively, easily, and quickly. What once could take an engineer days to build can now be done by a product manager in an hour. Pendo also lets developers deploy “hotfixes” to minor bugs or issues that would normally take time for engineers to fully solve. By empowering engineers to focus on more strategic, higher impact work, businesses are setting themselves up for greater success.
より良い意思決定を行う
Businesses always have product and development priorities. But how do they know they’re the right priorities? How can they be sure that the choices they make are the ones most likely to generate value for their customers and themselves? With a tool like Roadmaps, Pendo lets product teams build alignment among project stakeholders, prove business impact, tie priorities to customer feedback requests, and make updates in real time.
2. 収益を拡大する
企業にとって重要なのは、コストを度外視して収益を増やすのではなく、適切なコストで収益を増やすことです。Pendoは、成長機会をプロダクトに自動的に取り込むことで、企業を持続可能な成長へと導き、その成長に応じてスケーリングする手段を提供します。
プロダクト主導の成長（PLG）
Your product is more than the sum of its core features and functionality. It’s also a sales tool, a marketing channel, a support hub, and so much else for your business. Through in-app guides and notifications, rich behavioral analytics, and comprehensive feedback management, Pendo helps businesses turn their product into the gift that keeps on giving when it comes to growth and revenue generation.
顧客の拡大
One key benefit of Pendo-powered product-led growth is greater customer expansion. Pendo’s robust analytics let you segment by metadata and behavior, so you can target automated cross-sell and upsell campaigns to customers for whom it would make sense, while leaving alone those for whom it wouldn’t. The result is personalized sales and marketing content delivered to the customers most likely to convert from it.
アプリ内メッセージ
ユーザーが最も重要だと感じるタイミングと場所、つまりアプリ内で実際に使用しているときにコミュニケーションを取る機能こそが、提供するデジタル体験から顧客が最大の価値を引き出す助けとなります。Pendoを使えば、ウェブアプリとモバイルアプリ全体でユーザーに対して一貫性があり直感的な体験を構築できます。構築するために開発者である必要はありません。シンプルなビジュアルデザイナーを使うことで、社内の誰もがこの強力なコミュニケーション手段を活用することができます。
3. ロイヤルティを高める
より多くの顧客を獲得することは、成長にとって重要です。しかし、顧客ベースの熱意を維持し、成長させることも同様に重要です。新規顧客を獲得するには、既存顧客を維持するよりもはるかに多くのコストがかかります。Pendoを使用して、さまざまな方法で顧客ロイヤルティを高めることができます。
アプリ内セルフサービス
For one, businesses can allow customers the power to move quickly by providing always on, fully automated self service. Gone are the days of having to wait for a manual solution to a problem that’s easily addressable with the right support. What’s more, with a single source of support truth such as the Resource Center, customers will have perpetual access to a repository of information on releases, FAQs, and how-tos that let them get back to deriving value from your product faster and more efficiently.
より高い定着率
The primary value of in-app support and onboarding is that it gets customers and employees to value faster. The result is that adoption increases, as does the consistency of usage. Why risk trying to enable or notify users of new features in external channels like email that you have no control over? By leveraging in-app guidance, you know customers will see information on what’s new and coming when it makes sense, and are therefore more likely to adopt what’s on offer.
4. 業務を改善する
厳しいマクロ経済の逆風の中では、効率性こそが重要です。Pendoのツールは、企業がオペレーションを洗練し、合理化するための手助けとなり、企業が開発したものや投資したものから最大限の価値を引き出します。
明瞭さとフォーカスを達成
The best product experience platforms give you clear insights about what’s working in your product, what isn’t, and what’s top of mind for your customers. By leveraging powerful product analytics, businesses can establish clear priorities about what in the user experience needs to be improved, expanded, or created, and focus on building what matters most. Soliciting feedback via in-app polls and surveys in Pendo also gets product teams crucial qualitative data to validate that their focus is on the right things.
社内チームを強化
As a business, your greatest asset is your talent, and Pendo makes it easier than ever to empower employees to do their best work. Guide your employees through new ways of working, improved workflows, and newly rolled out internal-facing apps the same way you do for customers. Leverage powerful analytics to understand how work happens, and use segmented in-app messaging to get help to those who need it, while leaving those who don’t alone. With Pendo, it’s all possible.
イノベーションを迅速化
Pendo lets teams make changes and iterate at an unprecedented pace. Leveraging product analytics, you can quickly discern how, for example, a new feature is performing. Is it living up to adoption and usage expectations? Is it generating feedback? If so, is the sentiment expressed therein what was expected? By seeing quickly how your product is performing in the wild, product teams can innovate and experiment with changes faster than ever before.
Want to learn more about Pendo’s comprehensive product experience platform—and how it can help you achieve key business outcomes? Take a self-guided tour or schedule a custom demo today.
