If you’ve ever worked on a product team, you know growing pains apply to more than just toddlers and pre-teens.
As your company expands into new regions and markets, adds customers, and builds out products, you must also scale your product operations (ProdOps). But keeping a pulse on user sentiment, launching new products, and managing data gets more and more demanding—and growing without sacrificing accuracy (or quality) can be quite the challenge.
Thankfully, there are lots of ways ProdOps can increase capacity without undermining the delicate crafting of the product. With an all-in-one product experience platform (*cough* Pendo), you can create fast, clean product workflows, and gather targeted insights at scale.
1. Use templated guides for in-app UX research
While some elements of user experience (UX) research require careful attention, others don’t. To automate repetitive work and gather targeted UX and sentiment data, you can create standardized guide layouts.
When you sprinkle in creative user segmentation, ProdOps teams like yours can gather repeat sample data of your UX without overwhelming customers. Make sure you set up and adhere to your in-app governance process to protect your product experience.
2. Manage beta programs with user segments
Viewing 100% of users and tracking their user metadata means ProdOps don’t need to manually manage users during closed betas. With Pendo, you can automatically update visitor metadata that shows their interest in product betas by connecting in-app guides, polls, and forms.
ProdOps teams like yours can use this segmentation to build reports, target guides and onboarding workflows, and track users’ behavioral differences with the click of a button. You can even use this information to scale how you provision betas, features, and products.
3. Understand NPS insights with genAI
Anyone with a healthy understanding of just how valuable data is knows how difficult it can be to quickly and effectively make use of that data. ProdOps, with the help of various Pendo AI tools, can synthesize and review a full quarter’s worth of NPS data without any manual work.
Look at noted trends from previous reports to give updates on and find signals related to major business objectives. NPS insights serve as a bellwether on how customers respond to the product at a large scale and, with NPS themes, help provide clear signals for where deeper data investigation may be needed.
4. Launch new products with in-app enablement
There’s always room to improve workflows, especially when it comes to releasing new features and products. With Pendo, ProdOps can create clear assets, tightly scoped to various scenarios, to reduce the time and effort that goes into supporting a launch.
Onboarding and enablement
To drive awareness of a launch’s features and supporting materials, you can make guide layouts to consistently meet your needs—without adding extra, resource-intensive work to your team’s plate.
Measuring adoption
Tracking feature adoption is hugely important to validate your investments, but finding these measurements are often time consuming. With pre-built dashboard templates in Pendo, your team can standardize and stand up adoption measurement with a few clicks.
5. Integrate and enrich data across tools
The modern user journey includes many actions and touchpoints outside of your application. Opening or closing support tickets, enrolling in educational courses, and even engaging with emails are all part of the journey, and all of these moments live outside of your analytics platform’s visibility.
To view the full user journey, you need to unify your data sources. By integrating with third-party tools into one platform, ProdOps can compare how these actions correlate with (or impact) user behaviors. This gives you insight into larger trends so you can focus your investments.
6. Automate real-time notifications
Effective communication is vital to the success of a business, and there’s always room to improve how your company’s different teams collaborate. One way to bridge this gap? Automation tools and Pendo webhooks.
Whether you want to see the precise moment that a visitor gives feedback or know who has opted into a beta to kick off onboarding, connecting events from Pendo to Slack (or your other communications channels) helps you stay on top of what matters most: Delighting your users.
We hope these examples could generate some ideas for you on how to help scale your business using Pendo, and get to the powerful work even faster. If you’ve found this useful, or have more to discuss about ProdOps and Pendo, please join our Slack workspace Pendo Connect and say hello in the #product-ops channel!
