Want to build amazing products? The approach is simple. You need to really, really understand your customers, and it’s not just your users. The best product teams uncover needs from the top of the organization down to understand the relationship between strategic, operational, and tactical needs – not only when building requirements, but throughout the product lifecycle.
Join Shannon Bauman, VP of Product at Pendo and John Mansour, Founder & Managing Partner at Proficientz for an interactive discussion on how broader customer insights and data are changing the role of the product manager, and the way products are designed. In this session you will learn how to:
- Transform market and customer insights into higher-value business solutions
- Identify key usage metrics that are predictive of product success
- Develop a consistent feedback loop that results in more engaging products