Pendo Ebook: The playbook for AI-enhanced product management // Start reading

The playbook for AI-enhanced product management


As creatives who build with an eye towards strengthening the business, product managers are always looking for ways to do more, better. But with new products geared toward them launching by the week, each one promising to fundamentally transform their space, it’s easy for PMs to get cynical about how much technology will actually impact their work. Most of the apps and tools that generate buzz each month end up being just that—a flash in the pan, a hype machine, nothing more.

When AI exploded onto the business scene, however, something was different. The launch of ChatGPT and other large language model (LLM) platforms didn’t feel like empty hype, and there was a reason for this. According to a recent McKinsey report, the broad utility of generative AI can create value across a wide array of business use cases. In macro, they estimate GenAI will add between $2.6 and $4.4 trillion per year to the global economy. Every business function will feel the impact in unique ways. That includes product managers, for whom this transformative tech will be particularly empowering.

A role transformed

Even before AI took the business world by storm, the role of a product manager (PM) was changing. What was once a niche, engineering-adjacent position limited to shipping product and feature updates has evolved into a holistic function critical to business health. In the face of an economic downturn, business leaders are turning to PMs and the tools they use to drive better outcomes—including higher growth, lower churn, and reined-in costs.

“Product management is to be like an evolving sport. It is getting transformed yet again in the wake of AI,” notes Mayukh Bhaowal, director of product management at Salesforce Einstein. Product teams are now wondering how their lives and work will evolve in the age of artificial intelligence. With the impact of this transformative technology only beginning to be felt across the business world, no part of the product management voyage will be left untouched. Throughout each stage of product development, PMs will be able to embrace AI as a partner and execute like never before.

What will this transformation look like? In this guide, we’ll consider that question through the lens of the product-management lifecycle, a framework for conceptualizing, building, launching, and iterating on software products in order to achieve a desired strategic or business outcome. While the specifics of the AI tools in question continue to evolve by the day, we’re beginning to understand the general impact they’ll have on the increasingly business-critical work PMs do.