- Take advantage of in-the-moment feedback, providing real, genuine emotion, creating empathy with your users
- Identify and improve product features by targeted video capture at the right time in the user journey
- Bring your users into the heart of product development and make data-driven decisions to truly create the best outcomes for your customers
- Go beyond quantitative understanding of your product's usage/experience rating with richer feedback
- Access a library of human feedback at your fingertips to easily identify patterns in your users’ experience to prioritize development opportunities