The product manager’s influence map

Product leaders who create strong alignment with the various stakeholders within their organizations build the most successful products and companies.

Pendo created the Product Manager’s Influence Map to help illustrate what it means to lead through influence and guide new product managers through the interactions they’ll have on a daily basis. The goal is to help product teams foster the strong and trusted organizational relationships that lead to better products.

The map is your guide to navigating the sometimes turbulent waters of organizational influence. Using a simple framework, it breaks down organizational roles into:

• Critical Supporters – Teams most important to product team success
• Accelerators – Teams who can amplify product’s effectiveness
• Potential Disruptors – Teams to watch out for
• Outliers – Teams with little to no impact on the product mission