But if you’re building your new campaign’s email list with static data points, like a customer’s industry, company size, or job title, you’re missing the most powerful signal of all: how people use your product.
Which features spark interest? Where do users get stuck? Who’s on the verge of discovering more value, but might need a nudge?
Behavioral signals are a goldmine for marketers trying to strengthen customer relationships. And with Pendo’s integration to Marketo, you can launch behavior-based campaigns that align with what your users care about most.
The behavior gap in your marketing funnel
Pendo captures a treasure trove of behavioral data: which features users interact with, how frequently they log in, what product areas they don’t have, and beyond. These insights tell you not just who your users are, but also what they value.
Meanwhile, Marketo powers the rest of your marketing engine: onboarding emails, upsell flows, and nurture campaigns. But without in-app behavior guiding your campaign logic, you’re stuck relying on guesswork, not user intent.
As AI speeds up work, competition gets stiffer, and only the most personalized experiences prevail, missing data is a big problem for revenue teams.
You might be missing opportunities to upsell active users who are signaling readiness. Or worse: you’re pushing upgrade messages to disengaged accounts, wasting resources and risking relationships.
Meet your customers where they are
With Pendo’s integration to Marketo, teams can send product usage signals directly into Marketo. Creating a seamless connection between what users do in-app, and how to effectively engage them.
Here’s what’s possible:
- Trigger timely outreach: Launch nurture streams when a user interacts with a key feature or reaches a usage milestone.
- Segment dynamically: Build hyper-personalized email lists backed by in-app user behaviors—not just firmographics and demographics.
- Upsell and cross-sell your product: Pendo tells you when users are exploring add-ons they haven’t purchased yet, so you can send helpful, relevant messages that increase revenue.
- Personalize every touchpoint: Craft messaging that’s perfectly tailored to each user.
Optimize upsell and cross-sell revenue with product-qualified leads
Your existing customers are your best source of growth, and one way to capitalize on that is by generating product-qualified leads (PQLs).
Let’s say a user at an existing customer account starts exploring an add-on module. They click around, use the help center, and maybe even submit feedback. Normally, that insight stays trapped within the product org’s data.
But by connecting Pendo and Marketo, you can trigger an upsell campaign the moment that exploration begins. Highlighting the value of the feature, sharing a relevant case study, and offering a meeting with their account manager—all before they even submit a request.
That’s product-led growth in action, and a fast track to revenue expansion.
Turn your product into a pipeline generator
Whether you’re nurturing trial users, engaging at-risk accounts, or identifying who’s ready for more, product data makes every campaign smarter.
With Pendo behind it, you’re not guessing who’s ready to buy, you’re seeing the signals. Ready to get started? Contact your CSM.
