With leadership in areas like AI research, fintech, and cleantech, and innovation hubs from Munich to Berlin, Germany is helping lead the future of software.
In October 2024, Pendo opened the doors to its Munich office. Today, we’re unveiling the next big step in our commitment to global growth: the Pendo platform is now available in German.
This marks more than just a translation. Rather, it’s a major milestone in our growth journey—giving our users a more personalized, relevant, and seamless Pendo experience.
This exciting update is part of our broader Summer 2025 Release, packed with new innovations designed to help companies elevate their software experience management.
Creating native experiences, not just translations
Making Pendo available in a new language isn’t just about translation. It’s about thoughtful design and deployment for our users.
Through internationalization (building Pendo to support multiple languages and regions), and localization (adapting Pendo to specific cultural and contexts), we’re ensuring every global user has a tailored, relevant experience that feels like it was made for them. This two-pronged effort ensures that we’re holistically creating thoughtful, engaging experiences for our global customers.
We’re rolling this out intentionally, starting with the highest-impact areas of the Pendo platform:
- Login experience
- Pages
- Features
- Track Events
- Visitor and Account details
Why Germany, and why now?
The German IT sector isn’t just keeping pace with global trends, it’s setting them. As of 2025, Germany’s IT services market is valued at US $75.5B, and that number is expected to climb to US $88.9B by 2030. Government-backed initiatives like GAIA-X, increased funding for AI research, and the rapid growth of tech startups are creating one of the most vibrant and innovative ecosystems in Europe.
Tech powerhouses like SAP, Siemens, and Bosch are shaping this future, and now, Pendo is proud to be part of it. As our German customer base grows, so does the demand for tools to refine and optimize software experiences. Our customers need to understand their users so they can optimize and deliver truly exceptional product experiences, and Pendo is helping them deliver on that promise.
What’s next for Pendo: Spanish, Portuguese, and French
We recently localized the platform to Japanese, learn about it here. Next up, we’re expanding these efforts to include Spanish, Portuguese, and French as we deepen our commitment to our global customers’ success.
Check out the full Summer Release to see what’s new for you and why Pendo is the leader in software experience management.
