If you’re reading this, you’re likely part of the vibrant, dynamic community that’s making product magic happen. You worked hard this year, and you deserve a little extra celebration to carry you into the new year. What better way to kick off 2025 than with seven New Year’s resolutions, hand-crafted just for you?

Of course, we need to give a special ✨thank-you✨ to the 250,000-person community across Mind the Product, Pendo, and Product Collective that’s reshaping the industry, one day at a time. Here are seven resolutions to hang your hat on in the new year.

1. 好奇心を持ち続け、質問をする

In 2024, learning wasn’t just an activity—it was your superpower. An astounding 23,000+ product professionals got certified across five of our courses this year—and that’s just including Pendo’s. From Product-led Growth fundamentals and AI-powered product management to Radical Product Thinking, you proved that continuous learning is the true competitive advantage for your career. 

Resolution: Challenge yourself to keep getting certified, with and without Pendo. Learning courses are a powerful, tangible way to prove your commitment to honing your craft. Find that certification, workshop, or course that makes you curious or slightly uncomfortable—because that’s where growth happens.

2. データを掘り下げ続ける

自分の「思い」や「感じ」に頼る時代は終わりました。2025年は、確かなプロダクトデータに基づく「知識」という自信を持ってリードすることが求められます。データは単なる情報ではなく、イノベーションへの道しるべです。 

世界中のプロダクトの専門家仲間が、アナリティクスを深く掘り下げ、ダッシュボードを作成し、生のデータを説得力のあるストーリーに変えています。Pendoは2024年に22,543,229,896,181件のイベントを収集しました。ユーザーの熱心な取り組みの成果を数値でご紹介します。

  • 73% of Pendo customers used Pendo AI
  • Pendoユーザーの38%がデータエクスプローラのレポートを実行
  • Pendoユーザーの27%がフィーチャーをタグ付け
  • Pendoユーザーの29%がパスを作成
  • Pendoユーザーの25%がページをタグ付け

Resolution: Commit to data-driven decision-making. Build one new dashboard (or improve one) per month, challenge your assumptions, and let insights guide your product strategy in 2025. Our product benchmarks are customizable for your industry, company size, and region, so you can easily set a baseline for your product’s growth, engagement, adoption, and more.

3. 顧客と過ごす時間を増やす

優れたプロダクトマネジメントは、単に指標を追跡することだけではありません。すべての行動に徹底的にお客様にフォーカスする姿勢を持ち込む必要があります。

今年、あなたのようなプロダクトマネージャーは、付箋やSlackメッセージでのユーザーフィードバック追跡だけでなく、継続的なフィードバックプログラムへと移行しています。

Resolution: Treat your customers and their feedback as your most valuable asset. Schedule regular customer interviews. Bring all of your qualitative data into one place. Create continuous feedback loops. Analyze and act on qualitative data. Empathize with your users. By making your customers feel heard, your products (and you) become better. 

4. もっと友達を作る

Or networking..whatever you want to call it. This year, 150,000+ members of ProductTanks, Pendo, Mind the Product, and Product Collective hosted 450+ events with a pretty spectacular impact. At these events, we saw:

  • 110以上の専門家主導のセッションと変革的なインサイト
  • 780社以上の企業が参加
  • Countless connections made 🫶

笑顔のProductTankリーダーたちを見てください。

Resolution: Attend at least one industry event. Join Mind the Product’s online community. Join a product tank in your city—and if your city doesn’t have one, consider this your sign to create it.

5. 読んで学ぶ

プロダクトコミュニティの2024年のブログ記事には革新的な内容が揃いました。最も人気だった6つのリソースをご紹介します。

  1. The playbook for AI-enhanced product management: Learn how to best use AI, from product discovery to iteration.
  2. Product benchmarks tool: The people have spoken—and they want to know how their app compares to their peers.
  3. The rise of Product Ops: This intersection of product, engineering, and customer success has become an increasingly popular role.
  4. How Pendo makes it easy to boost compliance and efficiency on Salesforce: ‘Nuff said.
  5. 10 KPIs every product leader needs to know: You won’t BELIEVE #9. (Okay, maybe you will). 
  6. Cognitive bias in product management: Lean on data to avoid falling into these traps.

Resolution: Add 45 minutes to your schedule each week to keep up with industry trends and best practices. While this may not seem like a lot, you’ll be surprised at the impact of regular, dedicated time spent learning. 

6. チームを組む

This year, Pendo joined forces with two new companies: Zelta AI and Product Collective. You may have heard about Zelta AI in July, but we announced the acquisition of Product Collective later in the year (at Pendomonium 2024). 

By combining Product Collective and Mind the Product, we’ve established the largest U.S. product community, creating a global network of product innovation. In case you missed it, learn more.

Resolution: Think about how you’ll extend a hand to your peers in 2025, whether it’s mentoring a peer, working with another team at your company, or creating a product meetup in your own town. 

7. チームとして勝利を祝う

作成されたすべてのダッシュボード、インタビューされたすべての顧客、リリースされたすべての機能、その一つ一つが成功です。規模の大小にかかわらず、こうした成果は重要です。しかし、私たちは立ち止まって自分たちの努力を評価することを忘れがちです。2025年、自分の功績を認め、他者を支援するにはどうすればよいでしょうか。 

At Pendomonium 2024, we hosted our annual customer awards celebration and got to recognize winners across many categories, from product-led growth to extraordinary business impact and employee experience. 

従業員体験賞を受賞したFergusonのメンバー（PendoのCEOとCPOも）です。 

Resolution: Create a personal or team ritual to acknowledge and celebrate your achievements regularly. From a small piece of positive feedback to a major bump in ARR, there’s something good to recognize every single week.

プロダクトマネジメントの明るい未来へ

As we step into 2025, remember: you’re not just managing products. You’re crafting experiences, solving problems, and helping drive the product profession forward. Here’s to you, the people who turn vision into reality. 2025 is your year. 🥂