Sold Out! ProductCraft: The Conference

In what feels like just a small handful of months ago, Pendo set out to create the destination conference for product people that we’ve collectively yearned to attend. Our aim was to create something different, and—in our humble opinion—better than many other conferences, to break the conventional model and rewrite the rules for what a product conference could be.

This was the guiding principle behind ProductCraft: The Conference, a one-day event taking place next Thursday, May 9th, at The Palace of Fine Arts in San Francisco.

If you think about it, it was an audacious plan given the relative youth of the ProductCraft community. The ProductCraft editorial site just recently entered its second year of operation and, while exceeding our expectations by most every measure, this was a bold early move.

But we went for it—and, I’m pleased to say, so did you!

I’m both excited and sad to announce that ProductCraftCon is now sold out with over 500 registrants. I’m excited because, if I’m being honest, pulling off every event feels like a small miracle. But I’m sad because it means you may not be able to attend this year.

Here’s what we can offer as a concession:

1. A discount on top of the super early-bird rate for Pendomonium, our annual multi-day east coast event, taking place Sept. 9-11, 2019 in our hometown of Raleigh, NC. Just use discount code 100off for an extra hundred bucks off your registration.
2. A discount on top of the super early-bird rate for next year’s ProductCraftCon; send an email with subject line “I’m down for next year” and we’ll add you to the list.
3. Our promise to share many of the key learnings from ProductCraftCon on our editorial site. It’s perhaps not quite the same, I know, but we’ll do our best to mitigate the FOMO.

When you start with what’s at stake for your audience, you earn the right to their attention. This simple, commonsense principle is one that I’ve long embraced as a marketer. It’s also the principle that informs the ProductCraft community. We live by it. ProductCraft isn’t a thinly veiled way to pitch our products or bias you in a certain way. Our hope is to deliver new ideas, fresh perspectives, and thought-provoking dialogue to make you—us—better at the product craft.

We’re proud of what we’ve created—and we’re just getting started.