Pendo + HubSpot

What is it?

This integration allows you to map contacts and companies in HubSpot to visitor and account data in Pendo. Use this HubSpot data in Pendo to gain clarity into how your customers use your product.

Pull HubSpot contact data into Pendo to create a holistic picture of your customers, and connect product usage to important marketing and sales initiatives.

Who is it for?

  • Pendo customers who use HubSpot (any package)
  • Companies who have an app and want to connect product usage to business goals such as growth and retention
  • Marketing teams looking for a better communication channel. In-app comms are dramatically more effective than email marketing.
Connect Pendo and Hubspot

Why is it awesome?

  • The integration maps contacts and companies in HubSpot to visitors and accounts in Pendo. This gives you clarity into how the people in your CRM are using your app.
  • You can use your HubSpot data for segmentation in Pendo. Create Pendo segments based on certain contacts and companies in Guides, Insights, and Reporting.
  • Report on product usage by customer tiers, pricing, or account status. Combine product insights in Pendo with trial conversion or upsells in HubSpot and find the features and usage patterns that result in increased revenue. Adding HubSpot metadata to Pendo unlocks a new layer of data discovery and engagement.


  • A HubSpot account. The integration works for any package of HubSpot, including all versions of Marketing Hub and HubSpot free.
  • To connect, you must be a Pendo and HubSpot admin.
Connect Pendo and Hubspot


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