Introducing Pendo Web Analytics: Track, convert, and grow your user base in one platform

Product and growth teams are under more pressure than ever to bring users into their apps and get them to come back. Every dollar counts, but most teams are throwing resources into channels with no visibility into what’s driving real user growth and what’s a waste.

One team tracks campaign performance and traffic, another measures product usage, but across these siloed teams and insights, no one can answer the most important question: Where do our best users come from?

The journey from first-time visitor to long-term customer is fractured across marketing, CRM, and product teams and tools. According to Forrester, 73% of companies say poor data integration limits their ability to deliver a cohesive customer experience. But when teams build their part of the user journey in silos, the consequences are real. 

Campaigns are evaluated based on empty clicks or traffic instead of outcomes. Onboarding flows feel irrelevant and off-target, so users drop before activating. And worst of all, growth stalls because no one can measure this across one funnel. 

The missing link between marketing attribution and product engagement

Today, teams try to bridge the gap using a patchwork of web analytics, CRM data, and product usage reports. Exporting CSVs. Juggling between tabs and integrations. Relying on developer resources. Wasting weeks while you wait on data science to stitch everything together.

And despite all of this work, most still can’t see the full picture:

• Marketing sees what brought users in, but not if they engaged, converted, or retained.
• Product sees what features users engage with, but not what brought them there or why they came.

As a result, no one can say what’s working without a lot of time and effort. It’s not just disjointed data, it’s the absence of a unified view of the user journey that connects the dots and surfaces what truly drives conversion and long-term growth.

Web Analytics are now available in Pendo

Pendo Web Analytics closes the gap between acquisition and engagement, giving you insight into how users arrive, convert, and grow, in one place. No coding. No integrations. No guesswork. Just instant insights, right where you’re already working. 

With Web Analytics, teams can:

• See which campaigns and channels drive highly engaged users and which don’t
• Track how visitors move through your website, down to each individual user session, and where they drop off
• View conversion funnels that span pre- and post-login experiences with a single click
• Watch visual playbacks via Session Replay to understand user behavior, before and after key milestones 
• Improve onboarding to align with pre-conversion activity, accelerating users’ time-to-value and increasing retention
• Align email and in-app communication journeys across the funnel, and see the behavior triggered by Pendo Orchestrate emails

Marketing teams do their best work when they understand what users do in-app. And product teams build better experiences when they know what users are coming to them for. Both teams share the same goals: drive growth, reduce waste, and deliver exceptional user experiences. So data silos should never be standing in their way. 

Here’s how Web Analytics will continuously help you unlock data-backed growth. 

See what’s driving the right conversions, not just clicks

Web Analytics tells you which campaigns and channels actually lead to meaningful product engagement, not just signups. So you can understand where your best users come from, and invest in the right acquisition strategies.

Click into the full journey, before and after conversion

Funnels and paths in Pendo now span the entire user experience. Zoom out to see how visitors arrived at your website and product, what web and product pages they visited, and how they moved through in-app onboarding. Including at the session level. Then, zoom in to optimize what parts of your user journey are working and fix what’s not.

“One of our biggest challenges has been connecting site traffic to downstream results like new carrier registrations and retention. [Pendo Web Analytics] bridges the gap by showing where traffic is coming from, and what campaigns are most effective at driving the desired behavior.”

– Sean Townshend, Head of marketing operations at Amazon Relay

Increase conversion across the funnel with behavior-based journeys

Turn each user insight into a positive business outcome. With Pendo Orchestrate and Analytics, you can craft personalized, behavior-based messaging across in-app guides and email, automatically nudging users toward key milestones based on where they came from and what they’ve done.

Turn campaign and conversion data into AI-ready predictive insights

Understanding which campaigns lead to long-term value shouldn’t take weeks or a full data science team. And with Pendo Web Analytics and Pendo Data Sync, it doesn’t. Pendo sends session-level behavioral data straight to your data warehouse of choice (like Snowflake), no manual extraction or engineering support needed. 

That means your team can:

• Pinpoint which channels actually drive revenue, not just clicks
• Link product usage to CRM data for true full-funnel attribution
• Train predictive models to forecast churn, upsell, and expansion faster

Web analytics are a foundational part of scaling growth with AI

Pendo’s AI-ready data goes beyond basic analytics. It’s automatically structured and enriched with the full story of who your users are and how they found you, empowering teams to segment with confidence, score leads accurately, and make decisions that drive real growth.

Just ask Pam, the product manager in our self-guided tour of Web Analytics: She found out that organic search—not paid ads—drove the most users who activated and upgraded. Her data scientist, Dale, synced that data into Snowflake and trained a model to score future trial users. Now her team knows exactly who to prioritize to close deals quickly, and how to grow in the right direction.

What makes Pendo’s approach to web analytics different

Pendo Web Analytics is purpose-built for digital product and growth teams that need to unify data, optimize decisions, and scale user growth without the overhead of custom tools or scattered workflows.

Unlike point solutions or stitched-together stacks, Pendo gives you a unified view of the customer journey from the moment someone lands on your site, to long after they’re active in your product.

• One platform for the entire journey: Track users from first click to power user—all in one place. Web and product analytics, campaigns, session replays, and messaging are fully integrated. No stitching, no silos.
• Smarter marketing spend and stronger outcomes: Stop guessing which campaigns work. Connect acquisition to long-term engagement so you can cut wasted spend and double down on what drives growth.
• Built for scale and complexity: From unknown to known, across multiple apps and platforms, Pendo tracks it all – automatically. No extra tools, manual setup, or development work required.

With Pendo, you don’t just analyze what’s happening, you shape it. All in one place. All without the usual overhead.

Ready to know what’s driving real user growth, and what’s not? Get a demo today to see how users move from click to customer using Pendo.