Enterprises everywhere are unlocking new ways to grow with Salesforce, from Agentforce to Sales Cloud, Service Cloud, and Industry Clouds. Each brings powerful tools to transform how businesses sell, serve, and operate. Pendo amplifies that transformation by showing how work actually happens inside your applications, workflows, and digital experiences.

Salesforce shows you who your customers are and what they’ve bought. Pendo shows you how they actually work inside your applications, workflows, and digital experiences—including where they may be struggling and why.

Together, Salesforce and Pendo provide the behavioral truth layer enterprises need to connect insight to action and prove real business impact.


The behavioral truth layer

Most organizations already have the data to describe their business: contacts, accounts, opportunities, and cases. What’s missing is the data that explains what those users are doing: how sellers use Salesforce, how agents impact user workflows, how customers engage with your products, and where friction gets in the way.

Pendo for Salesforce brings that behavioral truth directly into your CRM. It connects insights about product usage and workflow data to the systems your teams already work in, so every business leader, every seller, and every service rep can make decisions with confidence. 

Pendo for Agentforce

Agentforce is redefining how work gets done in Salesforce. But success isn’t about building more agents, it’s about building better workflows. Too often, companies deploy AI without understanding where it can truly make an impact.

With Pendo for Agentforce, you first gain clarity into how employees and customers actually work: their behaviors, friction points, and opportunities for automation. Then, you can strategically deploy AI agents where they’re needed most.

But it doesn’t stop there. Once your Agentforce agents are deployed, Pendo tracks every interaction so you can measure whether those agents are improving efficiency, accelerating resolution times, or driving revenue.

The result? Smarter deployment, measurable ROI, and AI that augments your people instead of overwhelming them. With Pendo for Agentforce, you’re not just rolling out AI, you’re optimizing the way work gets done.

Pendo for Sales Cloud

Sales Cloud tells you who your prospects are. Pendo shows you what they actually do and what they’ll do next.

With Pendo Predict, sales leaders can combine product usage and CRM data to uncover signals that drive growth. Spot which accounts are exploring premium features, identify product-qualified leads ready to convert, and surface early churn risks before renewal conversations even start. Predict doesn’t just tell you what already happened, it helps you act on what’s about to happen.

But predictive insights only work if sellers use the system that powers them. That’s why Pendo’s Salesforce Toolkit helps every seller adopt workflows faster, enter cleaner data, and stay focused on conversations that close deals, not clicks that fill fields.

For revenue leaders, this means cleaner pipelines, higher forecast accuracy, and more predictable growth. For sellers, it means spending more time selling, and less time wrestling with Salesforce.

Pendo for Service Cloud

Customer support is the frontline of your brand. However, too often, reps work in the dark. Pendo for Service Cloud changes that by bringing product context directly into the places reps solve issues: the case view. 

Reps can see what a user did before submitting a ticket, watch a session replay to get key context, or spot frustration signals, without ever leaving Salesforce.

That means fewer escalations, faster resolutions, and happier customers, all powered by real behavioral data, not guesswork.

Pendo for Industry Clouds

For industries where compliance, accuracy, and efficiency are non-negotiable (think financial services, healthcare, or government) Pendo for Industry Clouds makes every process visible and measurable.

Pendo reveals friction in complex workflows, surfaces user feedback, and delivers in-app guidance to ensure processes are followed correctly.

The outcome? Fewer costly errors, stronger compliance, and higher employee productivity.

Why now?

As enterprises embed AI and automation into every workflow, the question isn’t just “Is it working?” It’s “Can we prove it?”

Pendo for Salesforce provides the missing visibility layer that links digital behavior to business outcomes. By uniting Salesforce’s CRM data with Pendo’s behavioral insights, companies can:

  • Prove ROI by connecting actions to revenue and retention
  • Accelerate adoption of Salesforce and Agentforce investments
  • Improve forecasting accuracy and reduce risk
  • Deliver better customer and employee experiences

Act with confidence

The future of enterprise software isn’t about adding more systems, it’s about connecting the ones that matter.

With Pendo for Salesforce, you finally see the full picture: who your customers are, how they work, and what drives results.

That’s the behavioral truth layer, and it’s how enterprises move from assumption to evidence, from adoption to outcomes.

Want to learn more Learn more about Pendo for Salesforce in the Autumn 2025 Release. Get a demo to see how Pendo can transform your Salesforce initiatives.