As a business, you want the best possible toolset for optimizing your product. You want product analytics to see what’s working, what isn’t, and how users are engaging. You want in-app guidance to get the best possible support and contextual help to users. And you want a feedback solution that not only gives you a view into how customers see your product, but also lets you act on what they’re saying.
These motions are supposed to work in tandem with one another to create the best possible app experience. But unfortunately, the point solutions organizations sometimes choose to drive them usually don’t. Their siloed, disjointed nature means more headaches, more time wasted, and even more money spent beyond those upfront hefty price tags.
Breakages and headaches and costs, oh my!
Organizations are increasingly turning to comprehensive, all-in-one platforms for their app experience needs for a simple reason: they have a much lower total cost of ownership.
Take a step back, and it’s easy to see why. Setting aside all the individual licensing and implementation costs that go into it, a piecemeal product stack just requires a lot more to get up and running. Engineering invariably has to step in to build custom integrations between analytics and feedback solutions, guides and analytics solutions, and so on. These ad hoc integrations often lead to data loss and breakages, dev time wasted trying to configure everything right and make quick fixes, and digital friction resulting from multiple logins and interfaces.
The result? Software spend goes up, but your product team productivity and customer experience go down.
The complexities of integrating and managing a disparate set of point solutions also quickly create a scaling problem. Dev and engineering time spent on wiring clunky integrations or fixing an inter-app communication issue is time not spent building your next great product or feature. And the time your product team wastes trying to navigate between point solutions (and not to mention, worrying about data unity and integrity) is time not spent planning that next feature launch, getting that roadmap right, or thinking big about what comes next.
But it doesn’t have to be that way.
The right platform solution is more than the sum of its parts
The beauty of a platform like Pendo is that having everything in one place makes it easy to drive change and improve your product at scale. Pendo gives you a single source of truth for analytical insights about how users are behaving and the feedback they’re giving, and lets you take immediate action to support them and improve their experience.
Having a full picture of the user journey alongside the ability to support and improve it also makes it easier to drive results for the business. Gleaning insights, for example, about which motions or features drive the highest amount of free-to-paid conversion allows teams to better understand what in their roadmap to prioritize and apply the lessons of that success to other product areas. The result is not only revenue saved from ditching point solutions, but additional revenue gained from doubling down on what works.
The pattern is clear: Point solutions create time and money wasted and opportunities missed, while a platform like Pendo saves valuable resources and frees up your team to do more of the meaningful strategic work that builds the future for your business. In 2024, there’s no point in going with point solutions. See the difference a product experience platform can make—and the power of turning insights into actions, friction-free.
Ready to experience the power of the Pendo platform? Get a custom demo here.
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