Pendo + Salesforce

Salesforce ロゴ

What is it?

This two-way data integration allows you to connect Pendo product usage, sentiment, and feedback data with your Salesforce service, sales, and marketing data.

Pull any Salesforce data field into Pendo, to more effectively slice and dice product data, and segment and target users based on important attributes assigned in Salesforce.

Push Pendo data into Salesforce, using product usage, sentiment, and user feedback to inform workflows, generate tasks, send notifications, create reports, and pass data on to other third-party integrations.

Who is it for?

  • Pendo customers who use Salesforce
  • Companies who want to connect their product’s usage and customer sentiment data to business goals, like growth and retention
  • Go-to-market teams looking to connect their product with the rest of their customer journey
Connect Pendo and Salesforce

Why is it awesome?

  • Map contacts and companies in Salesforce to visitors and accounts in Pendo to gain clarity into how customers and companies use your app.
  • Connect your data to give go-to-market teams a more nuanced picture of your customers. This allows them to better understand, segment, and effectively target them with marketing, sales, and service campaigns.
  • Give marketing and sales teams visibility into the product to allow for cross-functional collaboration.
  • Use Pendo behavioral data to trigger marketing, sales, and service outreach and communications.

What's possible with Pendo + Salesforce

Send in-app guides in Pendo based on where a visitor is in your sales process.

Create tasks for Customer Success when a customer’s in-app activity drops below a certain amount.

Join Pendo data with existing Salesforce support data to create a customer or account health score.

Trigger an outreach (email, phone call) based on observed behavior in an application.

Create an email drip campaign for low usage accounts.

Use other marketing channels to respond to product feedback.


  • At least Pendo Pro package, or a one-time purchase of a Pendo integration key
  • Salesforce account
  • Pendo admin access
  • Salesforce admin access
Connect Pendo and Salesforce


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