Why siloed data is holding your business back, and how to fix it with Data Sync to Snowflake

Everyone, from individual contributors to the C-suite, relies on data to guide decisions. But most are missing a critical signal: how users actually interact with your software.

What features drive retention? Where do users get stuck? Can you connect usage to revenue or renewal risk? Without answers to these questions, you’re only navigating with half of the map.

Pendo Data Sync closes that gap, bringing your product’s insights into the systems where the rest of your business data lives.

The data disconnect dilemma

Pendo captures a wealth of behavioral data: every page a user visits, what they click, where they came from, and where they go next. These signals are key to understanding your user experience: what’s working, what’s not, and where users get value.

Meanwhile, platforms like Salesforce, Hubspot, Zendesk, and Twilio contain key context: account details, engagement and adoption history, and support conversations. You use them to monitor pipelines, track tickets, and optimize campaigns. But without product data alongside this context, your analysis is incomplete.

That means missed churn signals, overlooked expansion opportunities, and product decisions based more on intuition than insight.

What if all your customer data worked together?

Imagine having one unified view where product usage, customer engagement, and revenue signals come together. With Data Sync, you can connect the dots across your tech stack, from CRM to support, and see the full story in your BI tools.

Enter Data Sync to Snowflake: the latest evolution of our Data Sync offering. 

Now, you can query your Pendo data directly in Snowflake, no ETL or engineering required. That means:

• Faster access to insights, without waiting on pipelines  
• Always-on sync that updates automatically  
• A complete, real-time view of your complete customer journey

With Data Sync to Snowflake, you can make product data a core input in every strategic decision. Use it to:

Reduce churn with predictive health scores

Support teams often identify at-risk accounts too late. By combining product usage with CRM activity, you can spot early signs of drop-off and act before churn happens.

Build a smarter marketing funnel

Marketing and product teams know they need to personalize their messaging, but tailoring content beyond demographic and firmographic factors is nearly impossible. 

With Data Sync to Snowflake, teams can target users based on what they do (or don’t do) in-app, and target free users for paid conversion. By combining campaign data with software usage, it’s never been easier to create automated, optimized funnels that drive conversions more efficiently.

Create executive-level visibility

It’s hard to prove product impact with screenshots and spreadsheets. With Pendo data inside your BI dashboards, you can tie usage directly to outcomes (like revenue, retention, and growth), and finally give product a seat at the strategy table.

Accelerate AI adoption with richer training data

Product usage data is one of the most powerful (and underused) resources for machine learning (ML). It provides real-time, granular insight into user behavior that’s essential for training models to predict churn, forecast renewals, or even identify high-intent users.

But when this data is siloed between solutions, you miss out on the full potential. By syncing usage data directly to your warehouse with Data Sync to Snowflake, you can combine that data with your full business stack to train more powerful, multi-dimensional models.

The result? Faster AI adoption. Smarter lead scoring. Better forecasting. And more personalized software experiences, across the board.

Your product data isn’t just another metric, it’s your competitive edge. Whether you’re reducing churn, expanding accounts, or scaling AI, the insights are already there. Data Sync to Snowflake helps you unlock them.

Ready to put product data at the center of your business? Let’s talk.